HOUSTON – Their marketing material sells peace of mind, and the target buyers of Jacuzzis, by the thousands, are America’s aging population.
“Once he saw that advertisement, that’s what he wanted,” Trace Smith said.
Mack Smith, in his 60s, fit the demographic to a tee.
After a lifetime of public service and the aches and pains that come with it, Smith was ready to invest in his own Jacuzzi brand walk-in tub.
“I saw the bill and I was like, 'You’ve got to be kidding me,'” Trace Smith, Mack Smith’s son, said.
“Fifteen grand for the tub?” Channel 2 Investigator Joel Eisenbaum asked.
“Once you have installation and all that,” Smith said.
What Mack Smith could not know is that Jacuzzi’s own chief engineer, in a videotaped deposition as part of a civil lawsuit against Jacuzzi, painted a much plainer picture of the product.