XFL, Under Armour announce partnership, unveils team uniforms for 2023 season

The XFL today announced it has selected Under Armour (NYSE: UA, UA.C) as the League’s Official Uniform Partner. Beginning with the 2023 XFL season, Under Armour will be the exclusive provider of all on-field uniforms, including jerseys, base layer, sideline and training apparel, for all XFL teams. (XFL)

ARLINGTON, Texas – The XFL announced Wednesday it has selected Under Armour as its Official Uniform Partner.

Beginning with the 2023 XFL season, Under Armour will now be the exclusive provider of all on-field uniforms, including jerseys, base layer, sideline and training apparel, for all XFL teams, according to the league.

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In partnership with Under Armour, the XFL also revealed its new team uniforms, including unique home and away sets, each designed with an authentic execution of the individual team identities.

Each jersey features a “Blood, Sweat, Respect” mantra – a personal message from ownership to players, which is sublimated on the interior collars of all team uniforms. Additional design details include embroidered team wordmarks and branding at the base of the neckline, UA’s ArmourGrid nameplates with twill lettering, and all uniforms will be branded with XFL, Under Armour, and Project Rock Brahma Bull patches.

“Over the past decade, we have fostered a prolific partnership with Under Armour for Project Rock. They have proven to be a best-in-class partner and true innovators in the high-performance sports space,” said Dany Garcia, XFL Chairwoman and Owner. “Integrating them into the XFL as Official Uniform Partner is a natural extension of this long-standing relationship. We have been closely collaborating with their exceptional talent to ensure these uniforms reflect the dynamic energy of each team and are engineered to deliver state-of-the-art athlete solutions to drive player performance while also prioritizing health and safety. We hope our fans are as excited about these uniforms as we are – we can’t wait to see our players hit the gridiron in them this February.”

The XFL will kick off on Feb. 18, 2023.

For more information on tickets, please visit, XFL.com/tickets.


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