Where shoppers may see the biggest discounts on Black Friday—and where they won’t

High inflation means many goods and services are pricier than last holiday season, but items including footwear, jewelry and washing machines are seeing substantial markdowns.

The reflections of passing shoppers are seen in the glass of a Hollister clothing store advertising sales, ahead of Black Friday and the Thanksgiving holiday, Monday, Nov. 21, 2022, in Miami. Retailers are ushering in the start of the holiday shopping season on the day after Thanksgiving, preparing for the biggest crowds since 2019. (AP Photo/Rebecca Blackwell) (Rebecca Blackwell, Copyright 2022 The Associated Press. All rights reserved.)

It’s a rare sight these days: price cuts.

While the pace of price hikes across the economy is starting to slow down, inflation was still running at 7.7% last month — a level not seen in around four decades. So this holiday season, retailers are using deep discounts to entice Americans to shop in stores and online. Clothing, shoes, toys and electronics are among the items already hitting sales racks heading into Black Friday.

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In early deals this season, J. Crew is offering 50% off and Levi’s 40% off. Target is advertising 50% discounts on toys and games, and some TVs at Best Buy are seeing 60% markdowns.

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