‘This is below our standards’: Ulta Beauty apologizes for using ‘insensitive’ wording in email promotion of Kate Spade product

FILE - (AP Photo/Nam Y. Huh, File) (Nam Y. Huh, Copyright 2020 The Associated Press. All rights reserved.)

HOUSTON – Many social media users are called out Ulta Beauty after the company sent out a mass email promotion in collaboration with Kate Spade.

Twitter users accused the company of using an “insensitive” word that refers to how the fashion designer died. In 2018, Kate Spade died by suicide and it was later revealed that she hanged herself in her New York City apartment.

In the email promo, people received the message, “Come hang with Kate Spade.”

Here’s what Twitter users had to say about the beauty salon company:

Ulta sent out another email, apologizing for its word choice:

“In an email we recently sent featuring the Kate Spade new york brand of fragrances, a very insensitive choice of words was used and for that we are very sorry. We have the utmost respect for the kate spade brand and the joy it brings to the beauty and fashion industries. At Ultra Beauty, our teams are human, and this was truly an error with no intent to do harm.

“We’re keenly aware that May is Mental Health Awareness Month. Mental health is a very serious and important issue in this country, and not something we would ever take lightly. We are working internally to ensure something like this never happens again.

“To the Spade family and to our kate spade brand partners, we’re deeply sorry - and to our guests, we apologize for this upsetting mistake. Simply put, this is below our standards.

Thank you for understanding as we strive to do better.”

Ulta Beauty apologizes for using ‘insensitive’ wording in email promotion of Kate Spade product (Copyright 2022 by KPRC Click2Houston - All rights reserved.)

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