HOUSTON – Many social media users are called out Ulta Beauty after the company sent out a mass email promotion in collaboration with Kate Spade.
Twitter users accused the company of using an “insensitive” word that refers to how the fashion designer died. In 2018, Kate Spade died by suicide and it was later revealed that she hanged herself in her New York City apartment.
In the email promo, people received the message, “Come hang with Kate Spade.”
Here’s what Twitter users had to say about the beauty salon company:
I don’t understand how that Ulta/Kate Spade email was sent. Several people would’ve checked that subject line. I just… what. Unacceptable.— Liz Pittman (@LizPittman_) May 2, 2022
(I’m not going to attach the image here, but it’s easy to find. Content warning: suicide.)
does … Ulta not know how Kate Spade died?? pic.twitter.com/JSzeuozD6J— ambs 🦋 (@_amb3rxo) May 2, 2022
Not ULTA sending an email saying “ come hang with Kate spade” 🥴— Tia.🦋 (@Dollsojex) May 2, 2022
I lost my Mother to suicide exactly a month ago today, and this is an email I see from #Ulta right after I wake up. @ultabeauty Kate Spade died by suicide from hanging. This is a huge fucking slap in the face. Been a customer for many years, even worked at an Ulta. NEVER AGAIN 😒 pic.twitter.com/nkdRArxjUK— Soni ॐ (@soniluvi) May 2, 2022
Ulta is wrong...clearly. either this is grab negative attention in hopes of clicks or some ignorant arse who doesn't get that this is not even slang or knows anything Kate spade.— 5G Boosted Maneka 🇺🇲 🥃💃🏾🔶️⚽️ (@machar131) May 2, 2022
Someone (the idea person and the one who approved it) shd be fired. https://t.co/DkasMxGbsh
Ulta sending an email with the headline “Come hang with Kate Spade” knowing Kate Spade committed suicide by hanging is so insensitive- who doesn’t check that stuff? You’re s multi-million dollar company.— Zhane🔮♈️ (@whoreganicheaux) May 2, 2022
#MentalHealthAwarenessMonth and @ultabeauty sends an email blast “come hang with Kate Spade”. To say this is insensitive is being too lenient, this is an abhorrent lack of humanity. Kate suffered from depression and anxiety and hanged herself in June 2018. Shame on you #Ulta. pic.twitter.com/DrvBrkemdG— Geoffrey P. Saunders (@MRGPSaunders) May 2, 2022
Didn’t believe Ulta sent out that Kate Spade email until I just checked my email. Some one is about to be fired. 🤦🏾♀️— ta-nee-yah🤎 (@taniaa201) May 2, 2022
why did ulta send out an email with the subject line “come hang with kate spade” WHO LET THEM SEND THAT OMG— christy anna (@christyxanna) May 2, 2022
Whoever wrote the incredibly crass email headline at Ulta for the Kate Spade event yesterday also managed to do it on the first day of Mental Health Awareness Month. An ignominious start by demonstrating the carelessness people tend to have around this topic.— Official Tyler Seguin Nipple Bully (@9thgradecommie) May 2, 2022
Ulta sent out another email, apologizing for its word choice:
“In an email we recently sent featuring the Kate Spade new york brand of fragrances, a very insensitive choice of words was used and for that we are very sorry. We have the utmost respect for the kate spade brand and the joy it brings to the beauty and fashion industries. At Ultra Beauty, our teams are human, and this was truly an error with no intent to do harm.
“We’re keenly aware that May is Mental Health Awareness Month. Mental health is a very serious and important issue in this country, and not something we would ever take lightly. We are working internally to ensure something like this never happens again.
“To the Spade family and to our kate spade brand partners, we’re deeply sorry - and to our guests, we apologize for this upsetting mistake. Simply put, this is below our standards.
Thank you for understanding as we strive to do better.”