Super Bowl beautification process changes Houston landscape

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HOUSTON – Super Bowl LI is less than a month away, and crews across Houston are busy putting the final touches on the city.

Two of the biggest projects are nearing completion and will serve as direct reflections of the city.

The NFL Experience and NFL Live events will be held at the George R. Brown Convention Center and Discovery Green Park.

The GRB recently underwent a $175 million renovation project as part of a broader convention district initiative.

“It is complete right now, we're just doing fine tuning, touch ups here and there,” said Peter McStravick, chief development officer for Houstonfirst.

McStravick said the idea to create a convention district around the GRB actually started in 2011.

“We started looking at research as to why we were losing business, convention business,” said McStravick.

McStravick said that before the project started, there was little in the way of shopping, dining and hotel rooms around the GRB to help lure large conventions away from other, more tourist-friendly cities.