HOUSTON – Forget the box of chocolates and the rose bouquet, pink candy-flavored Mac & Cheese from Kraft is in.
Kraft announced the new twist to their original Mac & Cheese staple, mentioned on their website the pink-colored Mac will have the “same cheesy goodness with a hint of sweet candy.”
“Sure it sounds a little strange, but hey, love makes people do strange things,” the company said.
A spokesperson for Kraft told WCAU the vibrant pink hue comes from carrot and beet hue concentrates, and the taste contains vanilla extract with fructose.
To make Valentine’s Day a bit more “cheesier,” Kraft wants to give away 1,000 pink Mac & Cheese dinners to lucky couples. You can enter the sweepstakes by clicking here.