Modelo Especial has officially become the bestselling beer in the U.S., surpassing Bud Light among brews purchased at supermarkets and convenience stores.
The fact that the Mexican import beat the embattled Bud Light may have come as a surprise to some.
But consumer experts say Bud Light’s demotion has long been in the making as a new, younger generation of beer drinkers topples well-established brands. And many of those young consumers are simply switching away from beer altogether.
To continue reading, visit nbcnews.com.