The NCAA Men’s Final Four will return to Houston in 2022 and the Houston Local Organizing Committee unveiled the Fan Jam Truck Friday afternoon.
The Fan Jam truck is an interactive pop-up truck that arrived in Houston to pass the Men’s Final Four host city torch from New Orleans to Houston for the 2023 NCAA Men’s Final Four Division I basketball tournament.
Pop-up basketball goals, picture opportunities with the Men’s Final Four trophy, freebies, mascot appearances, a reading nook, and more were all part of the free event. Band performances from the University of Houston and Texas Southern University – two of the city’s four Final Four host institutions – were among the highlights of the Discovery Green stage, which also featured mascot appearances, interactive games for the audience, and a special appearance by Mayor Turner. Attendees brought books for elementary school students, which will be used in the upcoming Read to the Final Four literacy program for area third-grade students.
“Houston is on the clock as host city, and we are ready,” says Holly Kesterson, President of the Houston Local Organizing Committee. She adds, “of course, our city is no stranger to being an incredible host. In fact, Houston has played host to the Men’s Final Four three times already—in 1971, 2011, and 2016. In 2023, we plan to do it bigger and better than ever before.”
The community can expect interactive Fan Jam truck appearances across the region over the next 12 months, as well as educational programs for primary and college-aged students, volunteer opportunities, community impact projects, and much more. Residents and visitors alike will enjoy the tournament week in 2023. The Men’s Final Four Fan Fest Presented by Capital One, the March Madness Music Festival Presented by Capital One, Coca-Cola, and AT&T, and the Final Four Dribble presented by Buick, to mention a few, are all on the schedule. Along with the two games that will be played in Houston on April 1 and April 3 at NRG Stadium. Click here for more details.
Organizers of large-scale events and heads of organizations can apply to have the Fan Jam Truck appear at your event or project between June 2022 and March 2023 by clicking here