Gerber searching for its newest 'spokesbaby'

Magnolia was Gerber's Spokesbaby for 2020 (Gerber, CNN)

HOUSTON – Baby food company Gerber is searching for its newest spokesbaby for 2022, and the role comes with a $25,000 cash prize and surprise perks.

Since 2010, the company has held a yearly photo search, TODAY reported.

“Not only will the winner serve as the 2022 Spokesbaby, but the little grow-getter will also step into Gerber Chief Growing Officer Zane Kahin’s tiny, yet formidable, shoes to become the second baby in brand history to earn the coveted C-suite title,” the company said in a release.

Gerber says it’s looking for the following traits:

  • A natural gift for making people smile
  • Belly full of giggles
  • Passion for being the center of attention
  • Between the ages of 0 and 48 months old
  • Must demonstrate an irresistibly fun and expressive personality

Read the full job description here. You can apply here.


About the Author:

Amanda Cochran is an Edward R. Murrow award-winning journalist. She specializes in Texas features, consumer and business news and local crime coverage.