HOUSTON – Baby food company Gerber is searching for its newest spokesbaby for 2022, and the role comes with a $25,000 cash prize and surprise perks.
Since 2010, the company has held a yearly photo search, TODAY reported.
“Not only will the winner serve as the 2022 Spokesbaby, but the little grow-getter will also step into Gerber Chief Growing Officer Zane Kahin’s tiny, yet formidable, shoes to become the second baby in brand history to earn the coveted C-suite title,” the company said in a release.
Gerber says it’s looking for the following traits:
- A natural gift for making people smile
- Belly full of giggles
- Passion for being the center of attention
- Between the ages of 0 and 48 months old
- Must demonstrate an irresistibly fun and expressive personality