HOUSTON – Dollar stores are among the fastest-growing segment of retail right now. It’s not just shoppers trying to save money. Hoards of people are headed to Dollar General every week to hunt for items that cost just one penny. It’s a movement getting a lot of traction on social media. People are posting and sharing items they have found for one cent.
How it works
Before you head to a Dollar General store, you need to join a Facebook group. Just search for “Dollar General penny shopping.”
The Freebie Guys’ page has more than one million followers. Kendall Motzny gets a list of items Dollar General is clearing out of inventory. The list is meant for store employees.
“What happens is the Dollar General employees tend to leak the list,” Motzny explained. “And they will leak the list and then people like me will post the list ‘Heads up! Here’s what’s gonna be a penny. Get ready. It’s gonna be a fun week.’”
The trick is getting to a store before employees have removed all of the items off the shelves. Since corporate has already cleared them in the system, they will ring up as one cent.
“It’s not a published sale. It’s not a published clearance,” warned The Freebie Guy. “So you can’t go into a Dollar General and say ‘Hey! I saw someone talking about your penny items. Where are they?’”