Fireworks Oreo: Company rolls out explosive new limited edition cookie


HOUSTON – Oreo has a new flavor and it may be more explosive than your normal dessert. Fireworks Oreo cookies are headed to store shelves, and they’re filled with blue-and-red "popping candies" -- think Pop Rocks.

The Fireworks Oreo packages with red, white and blue pyrotechnics on the front, were released Monday, and are a limited release.

But fireworks in the mouth isn’t the only new sensation the cookie giant is dishing up – think cool, cool cash floating above your head if you win the $500,000 prize in a new contest to create the latest over-the-top Oreo cookie.

Starting today through July 14, you can submit your Oreo ideas on Instagram and Twitter using #MyOreoCreation #Contest.

In addition to the prize money, the winner will also see his or her creation on store shelves and get a trip to New York City for "unprecedented VIP access" to check out "never-before-released Oreo creations," and top-secret prototypes, in the "Wonder Vault." The runners-up will get $25,000 each, a spokesperson told TODAY Food. The winner will be decided based on "fan voting."

To review, creations in recent years have included Mocha, Peeps, Swedish Fish, Chocolate-Strawberry, Choco-Chip, Cinnamon Bun, Fruity Crisp, Blueberry Pie, Strawberry Shortcake, Red Velvet, Pumpkin Spice, S'mores, Filled Cupcake, and Brownie Batter.





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