The Quintanilla family is the exclusive owner of all rights of publicity.
The Corpus Christi Caller-Times obtained a copy of the cease and desist letter, dated July 7, which states that the political event scheduled at the Selena statue āfalsely implicatesā that Quintanillaās family endorses Trump.
The planned Trump event also used the tagline āBidi, Bidi, Trump, Trumpā in a poster advertisement, which the familyās letter states āunlawfully engages in marketing, promotion, and exploitationā of Quintanilla merchandise.
āBidi Bidi Bom Bomā was the title of Selena's 1994 cumbia hit.
Though the cease and desist letter states Perez has two days to comply with the order, he said he looks forward to continuing with the Trump assembly at the Selena statue on Saturday.