The Quintanilla family is the exclusive owner of all rights of publicity.
The Corpus Christi Caller-Times obtained a copy of the cease and desist letter, dated July 7, which states that the political event scheduled at the Selena statue โfalsely implicatesโ that Quintanillaโs family endorses Trump.
The planned Trump event also used the tagline โBidi, Bidi, Trump, Trumpโ in a poster advertisement, which the familyโs letter states โunlawfully engages in marketing, promotion, and exploitationโ of Quintanilla merchandise.
โBidi Bidi Bom Bomโ was the title of Selena's 1994 cumbia hit.
Though the cease and desist letter states Perez has two days to comply with the order, he said he looks forward to continuing with the Trump assembly at the Selena statue on Saturday.