Television maker Vizio Inc. is set to go public, which has many examining the company's strategy.
In the past 13 years, Vizio has sold 65 million TV sets. 15 million of those sets are "smart" TVs.
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According to a Fortune report, Vizio uses technology in its TVs that lets the company track what a viewer is watching, whether it is a DVD on a gaming console or a show on cable.
Vizio believes the information can help it deliver customized content, increasing a viewer's viewing experience.
The company plans to raise more than $172 million from its initial public offering. It has not named an exact listing date or set a price for the Class A shares it plans to sell.