If you’ve ever visited Buc-ee’s website, you may have been disappointed to discover an online marketplace for its products doesn’t exist.
“As a Texan, it would be my dream to help Buc-ee’s sell their delicious snacks online,” Plano entrepreneur Chris Koerner said.
“But the Buc-ee’s founders will not answer my emails, so I took matters into my own hands.”This week Koerner launched TexasSnax.com, an online third-party reseller of Buc-ee’s products.
Though Pirate Joe’s shut down in 2017, after a lawsuit from Trader Joe’s, Koerner believes explicitly stating that he’s a reseller, unaffiliated with Buc-ee’s, protects him, Texas Monthly reports.
“Selling a new product is protected under first-sale doctrine, but if you imitate them, you can get in trouble,” Koerner told Texas Monthly.