HOUSTON – International soccer fans have traveled thousands of miles to experience the FIFA World Cup atmosphere in Houston, but many appear to be spending at least part of that journey in a place Americans know all too well: the drive-thru.
While Houston’s restaurant scene is known for its award-winning barbecue, Tex-Mex, steakhouses and diverse culinary offerings, social media videos suggest many visiting fans are checking another item off their American bucket list: fast food.
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Videos posted across TikTok, Instagram and X show fans lining up at restaurants including Whataburger, Chick-fil-A, Waffle House, IHOP, Chipotle, Raising Cane’s and KFC. Others have documented first-time experiences trying Texas barbecue, breakfast tacos, oversized hamburgers and late-night food truck fare.
For some visitors, the appeal appears to be curiosity.
After all, American fast food has become one of the country’s most recognizable cultural exports. For decades, movies, television shows and social media have helped shape international perceptions of American dining, often centered around burgers, fries, fried chicken and larger-than-life portions.
@erinoconnellxxx Comment any other American fast food recommendations. ALSO promise we’ve eaten in local restaurants & cafe’s I just haven’t posted yet 🤭 #boston #worldcup #raisingcanes
♬ original sound - Erin O’Connell
And yes, there are stereotypes.
Around the world, the United States is often associated with fast food culture, supersized meals and quick-service restaurant chains. So it may not be surprising that some international visitors want to see if the real thing lives up to the hype.
That trend may also explain why some downtown restaurants haven’t seen the surge of World Cup customers they may have anticipated.
Instead of making reservations at upscale restaurants, some fans appear to be prioritizing iconic American chains they can’t easily find back home.
In Texas, Whataburger has emerged as one of the biggest attractions. Social media posts show visitors posing with the state’s beloved orange-and-white cups, comparing menu items and sharing reviews of their first burgers and spicy ketchup experiences.
Others have ventured beyond fast food in search of Texas staples such as brisket, smoked ribs, Tex-Mex platters and street tacos.
For Houston’s food scene, that’s probably a win either way.
Whether fans are sitting down at a local barbecue joint, grabbing tacos from a food truck or making a late-night stop at Waffle House, many visitors are getting a taste of a different side of the American experience.
And if social media is any indication, the road to the World Cup may be paved with burgers, brisket and breakfast tacos.