HOUSTON – Target is getting rid of boys' and girls' labels across different departments after receiving complaints from customers about unnecessary gender-based signs.
Target made the announcement on Friday. Stores will remove references to gender by ditching the use of pink, blue, yellow or green paper on the shelves. The team will also rearrange inventory to phase out gender bias.
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The retail giant is bringing the changes to the toys, home and entertainment departments. However, the apparel section will continue to differentiate between boys and girls.
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The first box will include Sephora Collection Rouge Infusion lip gloss in Peony, Marc Jacobs Beauty gel crayon eyeliner in Blacquer, Ole Henriksen Sheer Transformation Face Crème, Bumble and Bumble Hairdresser's Invisible Oil and Glamglow Supercleanse facial cleanser.