RIP Sierra Mist: PepsiCo launches new lemon-lime soda ‘Starry’ to compete against Sprite

STARRY™ debuts in both Regular and Zero Sugar versions, and is now available at retailers and foodservice outlets nationwide in a variety of sizes (Hand-out, PepsiCo)

Enjoy Sierra Mist while you can, fans -- there’s a brand new lemon-lime soda coming soon to replace it.

This week, PepsiCo introduced their newest addition to their family: Starry, which is a lemon-lime flavored soda that is part of a latest effort to take on Coca-Cola’s Sprite.

According to CNN, the newest drink is set to roll out to grocery stores and convenience stores nationwide this week.

In a news release, PepsiCo released a statement saying that “internal research showed that demand for lemon lime flavored sodas has never been greater.” This prompted the company to develop a new lemon-lime soda that gives people a “choice in an area that’s been dominated by one brand for years.”

CNN reported that Sierra Mist launched in 1999, however it wasn’t much of a hit against Sprite.

PepsiCo is planning to promote Starry with TV and digital ads, as well as maintain a social media presence through TikTok ads.

What do you think about the newest lemon-lime soda change? Tell us in the comments below.

About the Author:

A graduate of the University of Houston-Downtown, Ana moved to H-Town from sunny southern California in 2015. In 2020, she joined the KPRC 2 digital team as an intern. Ana is a self-proclaimed coffee connoisseur, a catmom of 3, and an aquarium enthusiast. In her spare time, she's an avid video gamer and loves to travel.