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Houston anti-trafficking groups ramp up awareness efforts ahead of FIFA World Cup crowds

Human trafficking has grown into a global criminal enterprise worth an estimated $526 billion

As Houston welcomes massive crowds for FIFA World Cup events, local organizations and law enforcement agencies are working to address a less visible concern: human trafficking.

Advocates say large-scale events can create opportunities for traffickers seeking to exploit an influx of visitors, making awareness and prevention efforts especially important.

“Unfortunately, human trafficking is a big business,” said Jacquelyn Aluotto, CEO of No Trafficking Zone.

According to Aluotto, human trafficking has grown into a global criminal enterprise worth an estimated $526 billion. Her organization partners with the Houston Police Department, Harris County Sheriff’s Office and the Texas Department of Public Safety to identify potential victims and connect them with resources and support.

No Trafficking Zone has been expanding its efforts since NRG Park became the world’s first designated “No Trafficking Zone” in 2020.

The Houston-based initiative has since become a model for other FIFA host cities across the country.

“It varies from awareness and prevention to working alongside law enforcement, so we’re really excited and we’re learning a lot from each of the cities,” Aluotto said.

While many people may associate trafficking concerns with large venues, advocates say the crime can occur in a variety of locations connected to major events, including hotels, short-term rentals, fan festivals and other high-traffic areas.

Aluotto encourages residents and visitors to stay alert and report suspicious activity if something doesn’t seem right.

She emphasized that human trafficking is not unique to FIFA or sporting events.

Instead, advocates say it is a year-round issue that affects communities across the country.

With the world’s attention turning to Houston during FIFA events, local organizations hope increased awareness will help educate more people about the warning signs of trafficking and the resources available to victims.

Officials say public awareness and community involvement remain key tools in preventing exploitation and helping those who may be at risk.