HOUSTON – Americans are expected to spend more than ever on Father’s Day this year — and experts say higher prices are a big reason why.
The National Retail Federation projects shoppers will spend a record $27.9 billion on Father’s Day in 2026, up from $24 billion in 2025. The organization’s annual survey also found 77% of consumers plan to celebrate with gifts, with average spending expected to land around $226 per person — roughly $27 more than last year.
Personal finance expert Kimberly Palmer with NerdWallet says that number can add up quickly for families, especially as inflation continues to push up costs in many of the most popular gift categories.
“People who are buying Father’s Day gifts will spend around $225,” Palmer said. “It is a big purchase and it’s something to think about and make sure you are shopping around so you can save as much as possible.”
Palmer explained that while spending is rising, it doesn’t necessarily mean people are buying more items — it can simply mean the same types of gifts cost more in 2026.
“One of the big reasons that people are spending more on Father’s Day this year is just because a lot of the traditional consumer categories that people enjoy buying for dads costs more,” she said, pointing to items like tool sets and grills.
How to save money on Father’s Day gifts
Palmer says timing can work in shoppers’ favor because Father’s Day arrives as summer sales are getting underway.
“We’re seeing big stores like Amazon, Target and Walmart start their summer sales… and some of the discounts have already started even in advance of Father’s Day,” she said.
She added that staples like grills, tools and do-it-yourself kits often go on sale around the holiday, making it worth checking deals early — and comparing prices before buying.
Another tip: if your dad loves a particular retailer or brand, Palmer suggests following them on social media, where last-minute promo codes or pop-up discounts are sometimes posted.
Meaningful gifts don’t have to cost much
For people hoping to keep costs down, Palmer recommends focusing on gifts that feel personal — or skipping a store-bought gift altogether and planning time together.
“One of the best ways to celebrate dads is to spend time with them… planning an experience together… it doesn’t even have to cost anything,” she said.
One idea that costs nothing but can become a lifelong keepsake: if you have young children at home, have them create Father’s Day coupon books using paper and crayons. Kids can make six to 10 promise coupons offering to wash dad’s car, cook a special breakfast, shine his shoes, or help with chores.
It’s a simple surprise — and one dad may hold onto for years.