HOUSTON – In Houston, rodeo season is more than an event — it’s a citywide style moment. From denim and boots to bold accessories and statement layers, Western-inspired fashion takes center stage throughout late February and March.
The good news? Building a rodeo-ready look doesn’t require a major splurge.
Houston Life’s Melanie Camp stopped by Goodwill Houston with three local influencers to share practical, trend-forward thrifting strategies — proving that great rodeo style can be both current and cost-conscious.
Denim Is Always a Yes
For Cameron Brown (@cam.stylez), rodeo style starts with a classic: denim.
“You can’t go wrong with denim,” he says — even recommending double denim for those ready to lean in. A denim jacket paired with denim jeans creates a confident, cohesive look that feels intentional and on-trend.
Boots, he adds, are a must.
And if finding the perfect cowboy hat proves tricky? Cameron suggests a trucker hat in camouflage, brown, or earthy tones as an easy, wearable alternative. When shopping for shirts, he recommends sticking with earth tones to keep the look grounded and versatile.
Western… Without Going All In
Not everyone wants a full Western moment — and that’s where Melissa Cardenas (@melissainthecity) comes in.
Her approach is all about balance. Instead of buying pieces that only work during rodeo season, she suggests starting with outfits that can be worn year-round — like animal prints or chic basics — and accessorizing them with Western-inspired touches.
Think:
- A bold Western belt
- A scarf tied around the neck
- A hat to complete the look
The result? An outfit that feels rodeo-ready without feeling costume-like — and one that can transition easily into everyday wear.
Start with a Strong Basic
Natalie Tabor (@curatedbynatalie) believes rodeo style is all about building from a solid foundation.
Her go-to starting point: a simple button-down shirt. It doesn’t have to feature traditional Western snap buttons or pointed yoke pockets. A classic button-down works beautifully when paired with the right accessories.
From there, it’s about layering in texture and detail:
- Fringe
- Rhinestones
- Embroidery
- Studs
- Suede
- Denim
“With a good basic to start from, you can take the look anywhere,” she explains.
Thrifting with Intention
Shopping at Goodwill Houston makes it possible to experiment with trends — like double denim, statement belts, or fringe accents — without overcommitting financially.
A few smart thrifting strategies for rodeo season:
- Focus on texture first: denim, suede, leather, fringe.
- Prioritize boots and belts to anchor the look.
- Try unexpected alternatives, like trucker hats in earth tones.
- Build from basics and layer in Western-inspired accessories.
- Choose pieces that can be styled beyond rodeo season.
Beyond fashion, shopping and donating at Goodwill Houston supports programs that help individuals gain job skills and employment opportunities — making every purchase part of a larger impact in the community.
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