“That’s the tiny town in the middle of the desert with a Prada store, right?” Well, yes and no. Prada Marfa is not in Marfa proper, but instead a 40-minute drive west, outside Valentine. Built 15 years ago, Prada Marfa borrows elements from pop art, minimalism, and land art. “Pre-social media, it was left to its own devices for a long time,” Elmgreen told Ballroom Marfa in an interview celebrating the piece’s 15th anniversary. Instead of collapsing back into dust, Prada Marfa became a destination in its own right.

HOUSTON Located far west in the middle of a Texas desert sits Prada Marfa, an art installation designed to mimic a luxury boutique that has become an online sensation and road trip attraction. Over time the stranded boutique has become an art mecca, attracting thousands of visitors every year. The exhibit created by artists Elmgreen and Dragset in 2005. Miuccia Prada consulted on the project, allowing the artist to use the Prada name and trademark. Here are 5 facts you probably didnt know about Prada Marfa: