A waitress serves a glass of champagne at La Grande Georgette restaurant in front of the cathedral in Reims, the Champagne region, east of Paris, Tuesday, July 28, 2020.
Producers in Frances eastern Champagne region, headquarters of the global industry, say theyve lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third a hammering unmatched in living memory, and worse than the Great Depression.
(AP Photo/Francois Mori)REIMS Champagne is losing its fizz.
It should not be forgotten that (champagne) has lived through every single war," said Paul-Francois Vranken, founder of Vranken-Pommery Monopole.
Selosse, who produces many natural champagnes with no added sugar, also hopes the pandemic will encourage thought about future champagne marketing and how the multi-billion dollar industry is restructured.