NFL inks sports bet deals with Caesars, FanDuel, DraftKings

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FILE - In this Sept. 9, 2018, file photo, football fans wait for kickoff in the sports betting lounge at the Ocean Casino Resort in Atlantic City, N.J. On April 15, 2021, the NFL announced it has reached deals with Caesars Entertainment, DraftKings and FanDuel to become official sports betting partners of the league, sharing content and data. (AP Photo/Wayne Parry, File)

ATLANTIC CITY, N.J. – Once one of the staunchest opponents of allowing people to bet legally on its games, the NFL on Thursday announced deals with three major gambling companies to become official sports betting partners.

The league is partnering with Caesars Entertainment, DraftKings and FanDuel, all of which will get the use of NFL trademarks and official league data, and will integrate their own betting content into media properties including NFL.com and the league's official app.

“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals,” said Renie Anderson, chief revenue officer and executive vice president of NFL Partnerships. “Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”

Terms of the deals were not announced.

Caesars will continue as the league's official casino sponsor. The deal calls for to Caesars to create content and opportunities for engagement across its legal online sports betting operations and its nationwide network of retail sportsbooks.

DraftKings is renewing its role as the league's official daily fantasy sports partner. It will integrate content across NFL media properties, including a “prominent presence" on the NFL Red Zone channel.

FanDuel will have access to video footage from the league, and will work with the league on pre-game integration opportunities on the NFL Network for the seven regular season games the network will air in 2021.

The NFL was among the professional sports leagues that vehemently fought New Jersey's efforts to overturn a ban on legal sports betting in most of the country, opposing gambling as a perceived threat to the integrity of its games.