HOUSTON, Texas – RodeoHouston took over New York City’s Times Square on Wednesday afternoon in a surprise pop-up concert to reveal one of its artists for this year’s entertainment lineup.
Russell Dickerson, a multi-platform country artist, surprised fans with a pop-up performance, performing his hit song Happen to Me. He will be performing during RodeoHouston on Thursday, March 5.
“We are thrilled to bring a glimpse of RODEOHOUSTON to Times Square – celebrating our rich Western heritage and positioning the Houston Livestock Show and Rodeo as a must-attend event,” said Chris Boleman, president and CEO of the Houston Livestock Show and Rodeo. “We’re proud to continuously showcase rising country stars and invite fans across the nation to make this an annual tradition.”
RodeoHouston brought the spirit of Texas to Times Square with a 3D billboard also known as the Digital Beast. It introduced RodeoHouston to millions of visitors in New York City.
The billboard will be active between 44th and 45th streets in Times Square until Jan. 18.
The full artist lineup for the Rodeo will be announced on Jan. 8 at 7 p.m.
KPRC 2 will livestream the event.