What went into the KPRC 2 Back 2 School promo?

Photo does not have a caption

HOUSTON –  

It's Back 2 School season! The KPRC 2 News Today team is helping your family get back into the routine with back 2 school hacks from saving money to dealing with stress to surviving the carpool. Join our classroom with our newest classmate KPRC2 Taniya Wright weekdays from 4:30-7am. #KPRC2 #KPRC2Promo

Posted by KPRC2 / Click2Houston on Wednesday, August 7, 2019

 

On August 6, KPRC 2 launched the first of its new Back 2 School/Welcome Taniya Wright promotional spots. After its TV and social debuts, many viewers commented on social media with praises, combined with curiosity.

The KPRC 2 Promo team began the creative process on Thursday, July 25. On Friday, August 1, production began—and on August 6, the first promo hit air.

Here’s what went into making it all happen:

STEP ONE

DEVELOP A CONCEPT. KPRC 2 Creative Services Producers Glorianne Quintero, Derek Stokely and Eric Greene sit on the KPRC 2 balcony to brainstorm. After less than an hour, they have their concept. The concept was later pitched to the Creative Services Director and approved.