WATCH: H-E-B unveils 2018 Super Bowl ad that kicks off 'Quest for Texas Best' No description found
SAN ANTONIO – H-E-B unveiled its 2018 Super Bowl commercial on Saturday that follows a pair of H-E-B employees across the state in their search for the best products in Texas.
Featuring cattle, salsa and cowboys, the commercial includes items and characters commonly associated with Texas.
The commercial takes viewers through Texas' bustling cities, showcasing vibrant murals, famous skylines and landmarks such as the Alamo.
Texas rapper Cowboy Troy raps throughout the commercial, mentioning the various products H-E-B employees are on the hunt for.
The commercial kicks off H-E-B's fifth annual Primo Picks Quest for Texas' Best contest
The contest starts on Feb. 4 and runs until Mar. 18.
Check out the commercial below: Copyright 2018 by KSAT - All rights reserved.
Top stories you need to know this morning ▶ 2:07
Top stories you need to know this morning
Suspect in Spring ISD student kidnapping faces new sexual abuse charge involving child ▶ 1:03
Suspect in Spring ISD student kidnapping faces new sexual abuse charge involving child
El Nino looks to return in 2026. Here's what that would mean for Houston ▶ 1:12
El Nino looks to return in 2026. Here's what that would mean for Houston
Top headlines ▶ 1:51
Top headlines
The lines above Houston ▶ 1:16
The lines above Houston
Conroe judge facing DWI charge hosts campaign event, avoids questions about criminal history ▶ 0:29
Conroe judge facing DWI charge hosts campaign event, avoids questions about criminal history
Convicted felon accused of sexually assaulting high schooler after offering ride to police station ▶ 0:53
Convicted felon accused of sexually assaulting high schooler after offering ride to police station
Houston's forecast for MLK Day! ▶ 0:26
Houston's forecast for MLK Day!
8-year-old boy reports sexual assault at NRG Stadium during Texans game ▶ 0:42
8-year-old boy reports sexual assault at NRG Stadium during Texans game
This week in Houston temperatures ▶ 0:54
This week in Houston temperatures
Longer days are coming to Houston ▶ 1:29
Longer days are coming to Houston
Heaven’s 27 Foundation: Turning Tragedy into Camp Safety Reform ▶ 1:07
Heaven’s 27 Foundation: Turning Tragedy into Camp Safety Reform
Texans prepare for Patriots in divisional round after wild card win ▶ 0:52
Texans prepare for Patriots in divisional round after wild card win
Texas investigates grocery chains over undisclosed pesticide-like spray on produce ▶ 1:04
Texas investigates grocery chains over undisclosed pesticide-like spray on produce
Driver killed in crash involving wrecker truck on Katy Freeway near Studemont ▶ 0:43
Driver killed in crash involving wrecker truck on Katy Freeway near Studemont
Top headlines ▶ 2:07
Top headlines
Cedar fever and your allergies ▶ 2:07
Cedar fever and your allergies
Court docs say suspect in UH campus bank robbery kidnapped, sexually assaulted Baytown employee ▶ 0:41
Court docs say suspect in UH campus bank robbery kidnapped, sexually assaulted Baytown employee
17-year-old charged with murder rolls eyes at judge ▶ 1:14
17-year-old charged with murder rolls eyes at judge
Beautiful winter week in Houston ▶ 0:43
Beautiful winter week in Houston
Crews work to contain massive fire at church building off of North Freeway ▶ 0:32
Crews work to contain massive fire at church building off of North Freeway
Two Cold Fronts Hit Houston: What to Expect This Week in Weather ▶ 0:49
Two Cold Fronts Hit Houston: What to Expect This Week in Weather
Woman is using United Way to help her get to financial freedom ▶ 1:14
Woman is using United Way to help her get to financial freedom
Top headlines for Jan. 12 ▶ 1:41
Top headlines for Jan. 12
26.2 miles. Thousands of reasons. 🏃♀️🏃♂️ ▶ 2:07
26.2 miles. Thousands of reasons. 🏃♀️🏃♂️
Previous photo Next photo