In-N-Out Burger dethroned as America's favorite burger joint
Harris Poll's new study reveals new fan favorite
There's been a shakeup in the nation's burger battle: Americans have a new favorite burger chain.
In-N-Out held the top spot for two years, but it has just been unseated by Five Guys according to the Harris Poll's annual EquiTrend Study for 2017.
“The burger brand category has become less fragmented as regional brands expand and become available in more parts of the country,” said Joan Sinopoli, vice president of brand solutions at the Harris Poll. “This is certainly the case with Five Guys, who has shed its ‘small regional player’ designation as it expands its footprint and marketing budget along with its fandom, which is a tremendous contributor to brand equity.”
The poll showed that In-N-Out Burger still has a lot of fans. It sits in the second spot.
A Texas treasure also made the top 10: Whataburger landed at No. 6 on the list.
Here's the entire top 10:
Five Guys Burgers and Fries
Sonic America's Drive-In
Steak 'n Shake
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