HOUSTON – As many Americans rethink how they get protein, the trend isn’t about restrictive diets — it’s about smarter swaps. SunRice is answering that call with SunRice Protein+, a ready-to-heat rice that delivers 10 grams of protein per serving while keeping the taste and texture people expect from this global staple.
People want upgrades, not replacements
New consumer research commissioned by SunRice found that 78 percent of Americans regularly wonder whether they’re getting enough protein. 65 percent say protein-enhanced staple foods are appealing as long as taste and texture aren’t compromised, and 35 percent would rather upgrade foods they already love than replace them altogether. That shift shows people want convenience and nutrition in the familiar dishes they make every week.
Simple ideas for everyday meals
Board-certified sports dietitian and fitness coach Umo Callins joined Houston Life to talk about the protein trend and share easy meal ideas using SunRice Protein+. Her message: small, consistent upgrades add up.
Add SunRice Protein+ into stir-fries, use it as a base for a protein-rich burrito bowl, or mix it with beans, veggies and a squeeze of lime for an easy weeknight meal. Each serving adds meaningful protein without changing the way you cook.
Where to find it
SunRice Protein+ is available at grocery stores near you and online. For more info and recipe ideas, visit www.sunriceusa.com.