HOUSTON – As luxury travel evolves, cultural connection is top of mind.
AmaWaterways’ Soulful Experience delivers curated heritage tours, music and culinary programming that resonate with Black travelers.
Travel expert Tomeka Jones shares planning tips and destinations to explore.
What Black travelers want before they hit “book now”
She says Black travelers are booking with three priorities in mind: safety and a feeling of welcome, deep cultural connections and premium experiences that honor heritage.
The Soulful Experience — culture, music and food on the river
That shift is shaping luxury travel choices. Travelers want curated encounters — guided heritage tours, music and culinary moments tied to the local Black diaspora — not just a pretty view. That’s exactly the promise behind AmaWaterways’ Soulful Experience.
Designed to celebrate Black history along iconic waterways, the program pairs heritage-focused tours with live, diaspora-inspired performances and regionally inspired dining.
Where can you go?
The Soulful Experience takes guests across a variety of rivers and cultures, from Colombia to France, spotlighting regional Black histories and living traditions. Onboard, expect intimate talks, curated shore excursions led by local experts, music that traces diasporic roots and menus that bring soul to the table. It’s cultural immersion with the comfort and service of a premium river cruise.
Planning a meaningful trip takes a little strategy
Book early to lock in the best perks and cabin choices, and always look beyond the headline fare — shore excursions, excursions’ guides and specialty meals add cultural value that may not be included in the base price. Finally, choose the right itinerary timing: shoulder seasons often mean smaller crowds, more local interaction and better on-the-ground access for heritage tours.
Ready to learn more?
Visit www.amawaterways.com/soulful to explore itineraries, sample itineraries and booking information.
Houston Life recommends these soulful cruises for travelers who want history, heart and hospitality on the water.