Houston – January is the season of resets. For many people, that reset comes in the form of Dry January or Damp January, where alcohol consumption is reduced or paused altogether. While the idea sounds simple, it can feel challenging for anyone who loves the ritual of pouring a glass, clinking with friends, and celebrating small moments.
The good news is non-alcoholic wine has evolved. What was once dismissed as juice-like alternatives has become a fast-growing category fueled by advanced winemaking techniques, shifting consumer habits, and a stronger focus on intentional living. Wine and travel contributor Daniela Garrido recently walked through several standout non-alcoholic wines that prove you do not have to give up flavor, structure, or community.
Missing Thorn Bordeaux Blend
Non-alcoholic red wine
Missing Thorn is a brand with a clear mission. Create non-alcoholic wine that actually tastes like fine wine. Founded by award-winning Napa Valley winemaker Aaron Pott and vintner Stephanie Honig, the brand starts with traditional winemaking techniques and premium grapes before gently removing the alcohol.
The Bordeaux Blend is a more premium option and delivers a surprisingly familiar red wine experience. It offers dark fruit flavors, subtle tannins, and a dry finish that mirrors what many wine lovers expect from a full-bodied red. The aroma hits first, followed by a structured and satisfying sip.
This is the kind of bottle you can confidently bring to a dinner party or book club during Dry January. It pairs well with hearty meals and cozy evenings and helps everyone at the table feel included, regardless of lifestyle choices.
Missing Thorn wines are also low calorie, gluten-free, and designed to support mindful drinking without guilt.
Missing Thorn Riesling
Non-alcoholic white wine
For those who prefer white wine, Missing Thorn’s Riesling offers a bright and refreshing contrast. This wine leans into crisp acidity with flavors of lemon and green apple, creating a clean and lively profile.
It is ideal for daytime sipping, lighter meals, or events where you want something refreshing without alcohol. It also pairs well with takeout nights, especially Thai food, proving that non-alcoholic wine can still hold its own at the table.
Beyond flavor, this Riesling preserves the ritual many people miss during Dry January. Pouring, toasting, and participating still feel natural and social, which is often just as important as what is in the glass.
Giesen 0% Sauvignon Blanc
Non-Alcoholic white wine from New Zealand
Giesen has become one of the most recognizable names in the non-alcoholic wine space. Their 0% Sauvignon Blanc from New Zealand is widely available and a favorite among fans of classic Sauvignon Blanc.
Made using the same process as traditional wine before alcohol is gently removed, this bottle delivers bright citrus, passionfruit, and a clean, dry finish. It stays true to the style that Sauvignon Blanc lovers expect, making it an easy transition for anyone cutting back.
When shopping for non-alcoholic wine, Daniela recommends looking for bottles labeled dealcoholized. This indicates the wine was made traditionally before alcohol removal, which often leads to better flavor and structure.
Josh Cellars Non-Alcoholic Sparkling
Alcohol-removed bubbles from a familiar name
Non-alcoholic wine is no longer just the realm of new brands. Established labels are also entering the category, and Josh Cellars offers a great example. Their non-alcoholic sparkling wine brings approachable, festive bubbles from a brand many wine lovers already know and trust.
Made in Italy, this alcohol-removed sparkling has a lively profile that pairs well with appetizers, light fare, or celebration moments with friends. The formula speaks to why even legacy brands are adapting — consumer demand for mindful drinking options continues to grow.
This bottle not only provides an alcohol-free alternative but does it in a way that feels familiar and satisfying, giving viewers a recognizable option on store shelves.
The rise of non-alcoholic wine is not just a January trend. Daniela says Gen Z is fueling the surge by prioritizing moderation, wellness, and intentional living, and winemakers are responding with better techniques and more thoughtful offerings.
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