SAN MARCOS – If you’re Whataburger and want to send a message to California’s In-N-Out Burger that Texas is your territory, then it makes sense to buy the billboard right above the restaurant.
Well, the Texas fast-food staple found its opportunity in San Marcos and after a quick search on social media, it seems like Whataburger has been trolling In-N-Out for months now.
In a tweet sent Tuesday by Austin Statesman sports correspondent Keff Ciardello, a Whataburger billboard towering over the In-N-Out restaurant means those who choose to visit the San Marcos location will more than likely be forced to see the advertising sign on their way in.
It’s a savage move that has allegedly been around since August, according to a tweet that first mentioned the billboard.
“Funny how there’s a Whataburger billboard right behind In-N-Out,” one Twitter user shared in a tweet on August 3, 2017.
funny how there's a Whataburger billboard right behind In-N-Out pic.twitter.com/fHv5fdVWe9— DRÉ ☥ (@AvondreMalik) August 3, 2017
Other Twitter users have also shared Whataburger’s bold move with one person saying “Omg @whataburger is so petty for putting a billboard right above in n out in San Marcos,” while another shared, “The Whataburger billboard placed directly in front of the in-n-out drive thru really makes you feel like a traitor.”
The Whataburger billboard placed directly in front of the in-n-out drive thru really makes you feel like a traitor— Amy (@Amyy_LThornton) December 18, 2017
Saw a new In N Out on I-35 & there was a huge @Whataburger billboard in the parking lot. Petty level on 💯 I approve! 🤣— ℂℂ (@KrysTeeN15) October 1, 2017
In San Marcos there's a In-N-Out and right next to it there's a giant billboard telling you to head to the nearest Whataburger.— Spooky Gee 🎃 🐝 (@mistergariree) October 21, 2017
the Whataburger billboard next to In-N-Out is really the level of petty i aspire to be— ʙʀɪsᴋᴇᴛ (@likeabri6) October 24, 2017
I think it's hilarious how there's a huge whataburger billboard right next to in n out— HAUNTED HANZ 🎃👻🦇 (@burm_baby_burm) October 27, 2017
Whataburger putting up a billboard right next to the in-and-out in San Marcos is such a power move— Ben Brown (@allboutdabenz) December 25, 2017
The California fast-food chain opened its San Marcos location in June 2016, making it the first in the town but the fourth in San Antonio and surrounding areas.
In-N-Out Burger has since expanded to a total of five locations in the area.