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Robotic countdown ushers in new format at Houston's 95.7 FM

(KKHH-FM)

HOUSTON – Pop-music listeners in Houston who tuned in to 95.7 FM on Friday morning were greeted by a robotic voice counting down.

At 12:30 p.m., after the end of the 3,000-second countdown, all was revealed. The previous top-40 station known as Hot 95.7 changed formats to adult contemporary songs and rebranded as The New 95.7, The Spot.

“This new radio station is designed for you,” an announcer said welcoming listeners to the newly branded station. You told us you wanted a spot where you felt energized from listening. A spot that wasn’t cluttered. A spot that was made just for you.”

This is the beginning of a radio station like Houston has never heard. This NEW radio station is designed for YOU. You...

Posted by The New HOT 95-7 on Friday, December 30, 2016

The first song played was “Let’s Go Crazy,” by Prince, followed by “Sweet Child O’ Mine” by Guns N’ Roses.

In the opening announcement, songs by more modern pop artists like Maroon 5 and Taylor Swift were heard.

As is the norm with any change, reaction was mixed.

I like the change...but you're not cool 'til you play "Mr. Roboto" by Styx...than I'll save the station...hahaha

Posted by Julian Guzman on Friday, December 30, 2016

Hate the new format. 😡 I'll be heading over to your former competition 104.1 and 96.5 Former listeners of HOT will miss Sarah and Ivan 😢 RIP HOT 95.7

Posted by Jody Wells on Friday, December 30, 2016

KKHH, which is currently owned by CBS Radio, first started broadcasting in 1959. 


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