HOUSTON – Pop-music listeners in Houston who tuned in to 95.7 FM on Friday morning were greeted by a robotic voice counting down.
At 12:30 p.m., after the end of the 3,000-second countdown, all was revealed. The previous top-40 station known as Hot 95.7 changed formats to adult contemporary songs and rebranded as The New 95.7, The Spot.
“This new radio station is designed for you,” an announcer said welcoming listeners to the newly branded station. You told us you wanted a spot where you felt energized from listening. A spot that wasn’t cluttered. A spot that was made just for you.”
The first song played was “Let’s Go Crazy,” by Prince, followed by “Sweet Child O’ Mine” by Guns N’ Roses.
In the opening announcement, songs by more modern pop artists like Maroon 5 and Taylor Swift were heard.
As is the norm with any change, reaction was mixed.
KKHH, which is currently owned by CBS Radio, first started broadcasting in 1959.