“These companies are betting that customers will be too impatient, busy, or confused to jump through every hoop,” FTC Chair Lina Khan said.

Whether it’s a streaming service, a food box, or a clothing service, you probably have a subscription service to something. But a lot of these businesses and subscriptions are automated and getting in touch with someone when you have a problem can be tough. One woman asked Amy Davis for help when she was stuck paying for a service and a product that didn’t work.