Benched: Major advertisers sit out Super Bowl
Budweiser and other Super Bowl regulars aren't buying ads this year, but plenty of companies on the rise during the pandemic are taking their place. The cost of a ticket to the Super Bowl for advertisers: $5.8 million for a 30-second commercial. Theyโll feature plenty of stars, but like most everything in the last year, the Super Sunday spots wonโt be the same. Coke, Pepsi and Budweiser, normally big Super Sunday players, are sitting on the bench this year. โThese are brands that are online market spaces who have been helping connect people during quarantine,โ notes Stephanie Paterik, senior editor of Adweek.
Texas Bowl canceled because of coronavirus concerns
HOUSTON โ The Mercari Texas Bowl has been canceled because of concerns over the coronavirus. The New Yearโs Eve matchup between the Arkansas Razorbacks and the TCU Horned Frogs was set to be played at NRG Stadium. According to PigTrail Nation, Head Coach Sam Pittman said the Razorbacks had no positive COVID-19 tests on his team. โWhile we are disappointed in canceling this yearโs game, we look forward to hosting both the Texas Kickoff and Texas Bowl next season,โ David Fletcher, executive director of the Texas Bowl, said in a statement issued on Twitter. Those refunds will be processed through the vendor through which the tickets were purchased.