Atrium Sports buys sports analytics provider Synergy to create $100 million sports data and AI company
Advanced sports technology company Atrium Sports has acquired Synergy Sports Technology, one of the leading providers in statistics and analytics, the companies announced Monday. Details of the acquisition weren't disclosed, but the deal creates a company with a combined value of $100 million, according to a person familiar with negotiations. The deal will allow Synergy to access Atrium's platform of comprehensive data and advanced automated video production, create new content and offer more commercial opportunities. The deal would include an additional $60 million backed by Eldridge Industries, Elysian Park Ventures, Atrium executives and Atrium and Synergy Sports shareholders. Under the deal, Synergy will retain its product and service offerings under Atrium's platform umbrella.
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