As KPRC 2's Audience Growth Strategist, Mariana La Roche helps our journalism reach and connect with more Houstonians across every platform. She brings 16 years of journalism and audience development experience across U.S. and international newsrooms. Mariana combines audience insights with editorial strategy to help our teams make smarter decisions about how stories are presented and shared. Her work in content strategy and digital innovation has earned Regional Edward R. Murrow Awards and multiple Broadcasters Association honors.