HOUSTON - The Astros Team Store started a 24-hour Gold Rush event Monday. Beginning at midnight, fans had their first chance to purchase merchandise from the gold program, which commemorates the 2017 championship season.
The team unveiled new jerseys and caps, as well as a new slogan, in February.
The caps feature the familiar H over the star, but instead of an orange star, it's gold.
There is also a patch on the right side of the hat with gold writing that says "World Series Champions 2017" with the Astros logo.
The button on top of the navy cap is also gold.
On the jerseys, the Astros script is gold with a navy trim, as is the number on the front.
A large blue and orange patch with the Astros logo and the words 'World Series Champions 2017' adorns the right sleeve of the jersey.
The new merchandise went on sale at the Astros Team Store Monday during a 24-hour Gold Rush event.
The sale began at midnight, and fans had a first chance to purchase merchandise from the gold program, which commemorates the 2017 championship season.
“Just picking up a little bit of everything. All of the gold memorabilia and jerseys to wear,” Shane Duvall said. “They’re just winning champs. They’re the best. Love the team.”
“I got a hat, a jersey, I got the exclusive Houston Strong. You have to wake up early for these bad boys,” Matt Wilson said.
The store will also host activities throughout the day, including a photo opportunity with the Commissioner's Trophy.
The first 1,000 fans to purchase a gold program jersey and hat will receive a limited-edition gold Houston Strong patch.
Astros Gold Rush program is also available online.
The Commissioner's Trophy will be on display for fans to take photos with during the following times:
Midnight – 2 a.m.
Featured in the sale are authentic player jerseys, replica jerseys, T-shirts, men's polos, hats, socks and more.
The sale ends Monday at 11:59 p.m.
In February, the Astros also rolled out a new slogan: "Never Settle."
During February's luncheon, the 'Stros showcased some of the early season promotional items, too. Some of the promotions for the 2018 season are below:
Friday, April 6 vs. Padres: Replica World Series Trophy:
Some people had the chance to snap a picture with the World Series championship trophy.
“I took a bus in from Austin to be here this morning. I’ve been a fan my entire life and who knows when it’s going to happen again?” Marshall Wilson
Josh Flores, his wife and baby boy took a family photo with the hardware.
“He doesn’t know what it is right now, but one day he will. It’s just a memory we would like to have for the rest of our lives,” said Josh Flores.
Saturday, April 7 vs. Padres: Replica World Champions Ring:
Sunday, April 8 vs. Padres: Commemorative World Champions Poster:
Saturday, April 14 vs. Rangers: George Springer World Series MVP Bobble Head:
Saturday, April 28 vs. Athletics: Jose Altuve Bobble Head:
There are also Mother's Day weekend promotions May 11-13 against the Rangers, including an Astros sun hat and an Astros infinity scarf:
The Astros' home opener is set for April 2.
The Astros said the team will receive its World Series championship rings on April 3.
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