The Tennessee Titans have released a new logo and uniform, and the former Houston Oilers continue to behave like an ex who just can’t move on.
The release was announced Thursday night. The Titans appear to have ditched navy blue and silver entirely from their color scheme, opting instead for a “Luv Ya Blue” primary uniform with white numbers and red accents.
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In a press release, Titans officials said the new look would “pay homage” to the Oilers and the team’s “nearly 30-year history in Tennessee.”
A quick “Command + F” on the presser revealed no mention of the particular city where the Oilers actually established the history the Titans now seem so eager to incorporate into their identity.
For anyone who watched NFL football between 1960 and 1996, the new uniforms probably looked… oddly familiar.
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Facebook Reactions
Even Titans fans couldn’t help but point out the rollout’s striking resemblance to the Houston Oilers’ iconic jerseys.
Here are some of the Facebook comments on the Titans’ uniform rollout posts:
Elliott Green: “Nothing ‘Titans’ about this. More like Temu Oilers.”
Josh Parnell: “This would be great if I was an OILERS fan!”
Ruben Dominguez: “All the old Oilers fans saying we’re living in the past. Oilers throwbacks we’re cool. But there’s nothing Titans about this.”
Erin McLaughlin Leon “Looks like the Oilers. Branding certainly got real creative.”
Kevin Perry “These are [expletive] Oilers colors. You’re in Tennessee now, act like it.”
Doug Littlejohn: “The Temu Houston Oilers.”
David Boyd: “We are not the OILIERS!”
Luis Patiño Arias: “All that just to lose to the Texans twice a year.”
The comparisons were especially jarring given the Titans’ complicated relationship with the city of Houston.
The Oilers didn’t exactly leave H-Town on the best of terms. Team owner Bud Adams unceremoniously moved the franchise to Tennessee after his long-running struggle with city officials over a new stadium ultimately fell apart.
Since the Houston Texans’ inaugural season in 2002, the teams have shared the AFC South division, creating what has become the division’s most bitter rivalry.
Along with the new jerseys, the Titans also unveiled a new logo. Following the broader color scheme change, the updated logo goes full red, white, and “Luv Ya Blue.” The design also eliminates the flames from the old Titans mark in favor of a more minimalist look.
Rate the new Titans logo 1-10 👀 pic.twitter.com/9nDHk6gbOf
— betr (@betr) February 16, 2026
The logo appeared to draw slightly more positive reactions than the uniforms, but many fans still raised concerns that the new “T” strongly resembles the Tesla logo.
That comparison may be especially awkward considering the Titans currently play at Nissan Stadium in Nashville.
Bob McNair was an Oilers fan. He had season tickets to Oilers games for decades. Bud Adams got commissioner Paul Tagliabue to give him in writing that no team other than the Oilers, who would become the Titans in 1999, would ever be able to use the Oilers name or colors. Ever!
— John McClain (@McClain_on_NFL) March 13, 2026
This isn’t the first time the Titans have seemingly tried to tap into their former identity in recent years.
In 2023, the team reintroduced its Oilers throwback uniforms — a nearly identical recreation of the franchise’s iconic Houston look. The move sparked debate across the league.
The Titans proceeded to wear the throwbacks in their home games against the Texans in both the 2023 and 2024 seasons — because, of course they did.
READ MORE: Titans will wear Oilers throwback uniforms in regular season finale vs. Texans
The Texans won both games, 19–16 and 23–14.
After going 1-2 in the Oilers uniforms across three appearances over two seasons, the Titans chose not to bring them back in 2025.