HOUSTON – Coach filed a lawsuit this week against Trendy Texas, a Houston store for selling Coach brand knock-offs.
According to the lawsuit filed in federal court, not all of the products sold by Trendy Texas were real. Coach claimed that Trendy Texas and its owners infringed on their trademark.
A Trendy Texas worker told KPRC that the owner is out of the country and did not have a comment.
The lawsuit claimed that the store owners are designing, manufacturing, advertising, promoting and selling products that imitate Coach products. It also said Houston police seized 371 counterfeit Coach products in August after undercover officers bought several products that Coach confirmed were not authentic.
Coach is asking for $2 million per counterfeit mark.
KPRC legal analyst Brian Wice said, "In the 21st century, it is all about the branding and the brand itself."