HOUSTON – A 90-year-old Houston-based fast food chain is changing its name.
Crews installed a new sign at the James Coney Island restaurant on Hollister Street and West Tidwell Road Wednesday morning.
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The new large round sign has the moniker "JCI Grill."
"The new JCI Grill will present customers with a more modern, contemporary dining experience that will incorporate new color schemes, graphic designs and lighting," the company wrote in a press release. "While all the stores will continue to be fast casual concepts, the dining experience will be more comfortable and modern, conducive to couples going on a date or groups wanting a casual dinner without a fast food feel."
The transition to JCI Grill will continue into 2014 and possibly 2015.
"With our Legacy Menu and new menu items, we've got good food comparable to casual players, but with an average check and convenience that are much more attractive," James Coney Island president Darrin Straughan said.
James Coney Island opened their first restaurant in 1923 when Tom and James Papadakis came to Houston from Greece via New York.
