HBO Max raises price for the first time since it launched No description found
Warner Bros. Discovery is raising the monthly price of HBO Max by $1 as the company looks to further invest in content and the user experience, CNBC reported Thursday.
The company said the HBO Max ad-free tier’s price would increase to $15.99 a month from $14.99, the first price increase for HBO Max since it launched in May 2020. The rate hike will be effective for existing subscribers in their next billing cycle, or on Feb. 11.
The price hike comes ahead of Warner Bros. Discovery spring 2023 launch of its combined HBO Max and Discovery+ streaming service . The merged platform is set to be named Max.
Read more from CNBC here.
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