HOUSTON – JAY-Z is finally addressing the rumors of marital infidelity and the infamous elevator incident involving his wife's younger sister, Solange.
His new album, "4:44" is a first-person confessional, like his wife Beyonce's album "Lemonade," which was released more than a year ago.
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"There are gonna be bad times, and those bad times can do two things: they can get you in a place where you're stuck in a rut, or it can make your future that much better because you've experienced these things," JAY-Z said.
The artist is completely transparent in the album, apologizing to Beyoncé, and discussing past mistakes, personal relationships and activism.
Screens and advertisements plastered with "4:44" were mysteriously appearing in New York City promoting the album earlier this year; and the campaign spread across the county, according to social media posts. A televised trailer for the album also aired during Game 3 of the NBA finals, revealing that "4:44" would be a visual album.
The album debuted at midnight across 160 radio stations owned by iHeartMedia, and will continue to be played all day Friday on select stations. JAY-Z called the release strategy for his album a "perfect storm of sharing music with fans."
After today, the album will only be available to subscribers of Tidal, a music-streaming service partly owned by JAY-Z.
This is JAY-Z's 13th solo album. The 10-track project features Frank Ocean and Damian Marley, along with smaller features from Beyoncé, JAY-Z's mother and his daughter.