'Buy now': Houston ticket broker says FIFA World Cup ticket prices are sky-high and trending upward

If you thought it’d be affordable to attend a World Cup game in Houston, think again! It’s been just three days after the schedules were established for the 2026 FIFA World Cup, and ticket prices are already through the roof. Houston’s seven World Cup matches are still more than six months away, but the resale market is already exploding, and some of the cheapest seats for certain matches are already pushing $900, especially for Portugal’s appearances.  Across all seven matches in Houston, the average price is hovering around $672.