FIRST LOOK: Inside Houston’s massive new Pitch Live soccer watch party experience

What does it take to build one of Houston’s biggest pop-up destinations in just a few weeks? Houston Life reporter Melanie Camp gets an exclusive first look inside "Pitch Live," the 35,000-square-foot entertainment complex taking shape in East Downtown Houston, aka EaDo. Melanie chats with restaurateur Ben Berg, nightlife entrepreneur Army Sadeghi and Houston soccer legend Brian Ching to learn how this ambitious project came together and why they wanted to create something special for Houstonians and visitors alike. From live entertainment and dining to luxury experiences and match-day excitement, "Pitch Live" is preparing to welcome guests from around the world. And trust us—you'll want to watch all the way to the end for one of the most unexpected features hidden inside the venue.