Benched: Major advertisers sit out Super Bowl
Budweiser and other Super Bowl regulars aren't buying ads this year, but plenty of companies on the rise during the pandemic are taking their place. The cost of a ticket to the Super Bowl for advertisers: $5.8 million for a 30-second commercial. Theyโll feature plenty of stars, but like most everything in the last year, the Super Sunday spots wonโt be the same. Coke, Pepsi and Budweiser, normally big Super Sunday players, are sitting on the bench this year. โThese are brands that are online market spaces who have been helping connect people during quarantine,โ notes Stephanie Paterik, senior editor of Adweek.