Gap stocks soar 36% after announcement the brand will sell Kanye Wests Yeezy line
Now, almost three decades and 140 million record sales later, West could help his old employer survive. Gap announced Friday that it will partner with Yeezy, West's fashion brand, for a new clothing line that will be introduced in the first half of 2021. The Yeezy Gap line will include "modern, elevated basics for men, women and kids at accessible price points." About 90% of the company's 3,900 global stores, which include Old Navy and Banana Republic brands, were temporarily closed starting March 19. He became the first non-athlete to launch a full collaboration with Nike for the original Air Yeezy sneakers in 2009, and the brands sneakers often go for several hundred dollars.