Brands weigh in on national protests over police brutality
Black lives matter. At the same time, companies must consider whether it makes sense for them to weigh in, especially on an issue as sensitive as race. Media giant ViacomCBS tweeted Black Lives Matter. Expressing solidarity with the Black Lives Movement is the right message, but everyone is jumping in on that bandwagon, said Allen Adamson, co-founder and managing partner of Metaforce a marketing and product consultancy. Each of these black lives matter.