:strip_exif(true):strip_icc(true):no_upscale(true):quality(65)/cloudfront-us-east-1.images.arcpublishing.com/gmg/KDITM25WMZEUVHS2KRJFYUDPZ4.jpg)
Short-video app Quibi shutting down just months after launch
Read full article: Short-video app Quibi shutting down just months after launchShort-video app Quibi is shutting down just six months after its early April launch after struggling to find customers. But the service struggled to reach viewers, despite a 90-day free trial, as short videos abound on the internet and the coronavirus pandemic kept many people at home. Part of the appeal of the service, which started at $5 a month, was supposed to be that you could watch short videos while out, without access to a TV. Being stuck at home made TV more desirable than watching on a phone, and Quibi only later and slowly rolled out TV options. Mobile research firm Sensor Tower estimates 9.6 million installations of Quibi’s mobile app since its launch; that doesn't mean those are actually users.