Most of the nation’s major professional sports leagues, plus the media companies Fox and NBCUniversal are creating an alliance to ensure that sports betting advertising is done responsibly and does not target minors.

Many of us are exposed to annoying pop-ups that are difficult to close and manipulative consents that try to trick us into paying for things we don’t want to buy. Federal regulators are now looking into these practices called “dark patterns.”

Budweiser and other Super Bowl regulars aren't buying ads this year, but plenty of companies on the rise during the pandemic are taking their place. The cost of a ticket to the Super Bowl for advertisers: $5.8 million for a 30-second commercial. They’ll feature plenty of stars, but like most everything in the last year, the Super Sunday spots won’t be the same. Coke, Pepsi and Budweiser, normally big Super Sunday players, are sitting on the bench this year. “These are brands that are online market spaces who have been helping connect people during quarantine,” notes Stephanie Paterik, senior editor of Adweek.